News

Trade secrets are the hidden gems of the business world. They encompass a wide range of confidential information, from secret formulas and processes to customer lists and marketing strategies.

With resale now a major feature of the online fashion shopping experience, eBay is launching what it says is a “pioneering feature to transform the way consumers can resell their pre-loved fashion

The return of mega-concerts since the Covid-19 pandemic, with Beyonce and Taylor Swift leading the way, has highlighted the lucrative links between fashion brands and pop stars.

Dubbed 'Reebok Impact', the experience allows everyday consumers to create personalized digital sneakers infused with artificial intelligence.

Finding visually similar designs has never been easier in the EUIPO’s flagship tool.

Swiss maker Victorinox has announced a significant change to the iconic Swiss Army Knife.

9th of May marks the anniversary of the Schuman declaration and the beginning of the EU project. Find some curiosities about IP and the EU. 

Sustainability is increasingly becoming a cornerstone of business operations, but how is it reshaping branding and marketing strategies?

The European Union Intellectual Property Office celebrates this year the 10th anniversary of the Pan-European Seal (PES) Programme.